Open Positions
Financial controller
About The Position
Cust2Mate is a global leader in smart-cart platforms, transforming in-store shopping through digitalization and personalization. Our award-winning Smart Carts, trusted by leading grocery chains, elevate the customer experience, optimize store operations, and bridge online and physical retail. Driven by strong market demand, recent major funding, and an expert team, we are rapidly expanding, advancing our technology, and accelerating global growth with top retailers. We are looking for talented and motivated individuals to join us and be a part of this fascinating journey.
Role Overview
We are seeking a proactive and detail-oriented Financial Controller to join our Finance team and take full ownership of the company’s day-to-day financial operations. Reporting directly to the CFO, this role plays a key part in ensuring accurate timely reporting, compliance with both Israeli and US GAAP, and maintaining smooth financial workflows across a multidisciplinary hardware and software global organization. The Controller will manage a small, growing team and work closely with external auditors, tax advisors, and internal stakeholders to deliver timely, reliable and meaningful financial information.
Key Responsibilities
- Manage the bookkeepers and payroll functions.
- Oversee the full accounting cycle—daily bookkeeping, reconciliations, month-end, quarterly and year-end closings.
- Ensure the accuracy and timeliness of financial reports prepared for management and regulatory authorities.
- Implement and maintain effective internal controls, processes, and reporting standards across all entities.
- Ensure proper revenue recognition practices; manage cost accounting for hardware, software, and landed costs.
- Maintain clean and accurate GL records; oversee payroll accounting and compliance.
- Lead the preparation of audited financial statements and coordinate with external auditors and tax consultants.
- Supervise bank reconciliations and cash reports, accounts payable/receivable processes, partner with teams on collections and aging analysis
- Work hands-on with Priority ERP and ensure proper system use, processes optimization and data accuracy.
- Monitor compliance with local and international financial regulations (Israel, the US and more).
- Coordinate VAT, WHT, U.S. Sales & Use Tax filings and payroll tax compliance.
- Support decision-making with analytical insights and maintain transparency across financial operations.
- Collaborate with management to optimize procedures, improve efficiency, and support international growth initiatives.
- Maintain a best-in-class data room with complete, accurate, and audit-ready documentation to support due diligence, fundraising, and strategic transactions
Requirements
- CPA or equivalent certification required.
- 5–8 years of experience in accounting or finance roles, including at least one post-internship position as a Controller.
- Strong preference for candidates coming from Big 4 accounting firms and VC-backed / public company controller role
- Proven experience in hardware-related industries, including: Import/export accounting, Tariff and customs, Inventory management and valuation, Landed cost calculations and alike
- Proven experience in SaaS business models, including: Revenue recognition for subscription-based services, SaaS KPIs such as MRR, ARR, LTV, CAC, and churn, Understanding of deferred revenue and contract accounting
- In-depth knowledge of both Israeli and US GAAP standards.
- Proven experience working with Priority – must
- Proven experience working with Dokka, Mesh or similar tools – strong advantage
- Familiarity with BI tools and systems integrations is an advantage.
- Excellent English communication skills (written and verbal).
What We Offer
- Making an impact in a growing, successful company
- A dynamic learning environment
- Competitive salary & benefits
- Located in Tel Aviv, walking distance from the train station
