Among the reasons for winning: allows shoppers to carry out the entire shopping experience in a cart, with 87% of them preferring to buy without going through the checkout
By Calcalist, June 4, 2024
The Israeli Cust2Mate smart cart from the Nasdaq-traded company A2Z won the award for the best smart cart for 2024 at the RetailTech Breakthrough Awards, an international competition that takes place every year and examines all the technological developments in the world that pertain to the world of retail. The judges in the competition examine the various developments based on the level of innovation, performance, the user experience and operation, the functionality, the value of the development and its impact on the problem it is trying to solve.
Today, 87% of consumers prefer to shop in stores that allow independent payment without going through the cash registers, and according to the judges, the Cust2Mate smart cart was able to provide the best solution for this for 2024. The Cust2Mate smart cart allows the consumer to shop smartly, friendly and securely and pay at the cart without standing in lines at the cash registers. In addition, the cart scans the products placed into the cart, allows independent weighing, offers personalized deals, and assists customers in making economical, functional and educated decisions based on specific needs such as food preferences, kosher and allergies. On the part of the retailer, the cart makes it possible to provide an upgraded user experience, to get a more accurate understanding of customer behavior and needs and use a personalized marketing platform within the stores.
Also, the company’s latest development, Cust2Mate 3.0 carts, includes a detachable panel with a 13.3-inch interactive touch screen, which can be mounted on traditional carts and turn them into smart carts. The latest development also provides an answer to the phenomenon of theft, and with its help it is possible to identify abnormal behavior with the help of artificial intelligence, sensors and other advanced technologies.
The competition is held on behalf of Tech Breakthrough, an American organization with an international presence that specializes in market research and market intelligence in the field of technology and innovation.
Gadi Graus, CEO of Cust2Mate, said: “Winning a major international award that takes into account all the startups and technological developments in the world of retail is an amazing recognition of how innovative our company and the team and a testament to the potential of our solution to transform the world of retail. We work diligently to continue and push forward our smart cart, and we will not stop until consumers from all over the world can enjoy an innovative, convenient, informed and faster shopping experience.”
Article from: https://www.calcalist.co.il/article/h1p53b24c
